Geely Auto Returns to Baghdad

Tareeq Al Majal Signs Strategic Distribution Partnership to Redefine the Iraqi Driving Experience

Baghdad, Iraq | 28 April 2026

•    Tareeq Al Majal and Geely Auto formalize a distribution agreement for Baghdad, marking a new era for the Geely brand in one of the region's most dynamic automotive markets.

•    A brand-new line-up of cars will be introduced to the Iraq market, offering a diverse choice to meet the expectations of customers.

Tareeq Al Majal, a joint venture combining deep Iraqi market expertise with decades of automotive excellence, has signed a strategic distribution agreement with Geely Auto, one of the world's leading and fastest-growing automotive groups. The agreement marks Geely Auto's official return to the Baghdad market and signals a long-term commitment to raising the standard of mobility, ownership, and customer experience for drivers across the country.

A Market Ready for World-Class

Iraq stands as one of the region's most strategically significant automotive markets, defined by strong, sustained demand for reliable, durable, and value-driven passenger vehicles. Tareeq Al Majal enters this market not merely as a distributor, but as a committed long-term partner to Iraqi drivers, investing over $10 million in sales and aftersales infrastructure.

This investment will establish a state-of-the-art parts storage and distribution center ensuring full availability of components for maintenance and accident repair, a fully digitized ownership journey making it seamless for customers to engage with the brand at every stage, and comprehensive warranty and service contract bundles designed to give families and individuals genuine, lasting peace of mind. "Iraq is a market with real momentum, and it deserves a partner that can match its ambition. Tareeq Al Majal brings exactly that. Together, Geely and Tareeq Al Majal are to fulfil our promise, See the World in Full. It means delivering Quality, Safety, and Value across the entire ownership journey, not just at the point of sale. For those who already owned a Geely in Iraq, our commitment to you is stronger than ever. For those considering Geely for the first time, we are confident the experience will speak for itself."  - Tian Jinjun, General Manager, Geely International Middle East.

New Line-up. Clear Promise.

Tareeq Al Majal will launch Geely’s standout fuel (ICE) models, including practical sedans, dynamic SUVs, modern family choice and luxury benchmark. All models are built on Geely's advanced modular architectures, combining cutting-edge design, comprehensive safety systems, and intelligent connectivity, representing a compelling value proposition for a market that has long demanded better. "Iraq deserves world-class products, and that is the standard we are holding ourselves to. We are fully aware that the Iraqi automotive market is highly competitive. However, rather than engaging in a race to the bottom on price, we have chosen a different path: to earn trust through quality and build loyalty through an uncompromising ownership experience. " - Ali Jaffar, CEO, Tareeq Al Majal

Built on a Foundation of Experience

Tareeq Al Majal is a leading Iraqi company with nearly two decades of operational experience across the energy, logistics, technical services, and infrastructure sectors. Expanding into automotive and mobility solutions, the company is focused on bringing world-class automotive brands and customer experiences to the Iraqi market. Headquartered in Baghdad, Tareeq Al Majal is committed to developing modern automotive infrastructure and delivering reliable sales and aftersales services that meet the evolving expectations of Iraqi customers.

About Geely Auto

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China, founded in 1997 as a subsidiary of Zhejiang Geely Holding Group. The Group manages several leading brands including Geely Auto, Lynk & Co, and Zeekr, and is the global strategic partner of Malaysian national automaker PROTON. In 2025, brands under Geely Auto Group management sold over 4.116 million units, a 26% year-on-year increase, securing 7th position among global automotive groups. Geely has been named to the Fortune Global 500 for 14 consecutive years, ranking 155th in 2025, and has been ranked first among Chinese automotive companies in ESG for three consecutive years. For more information: geely.com

About Tareeq Al Majal

Tareeq Al Majal is a leading Iraqi company with nearly two decades of operational experience across the energy, logistics, technical services, and infrastructure sectors. Expanding into automotive and mobility solutions, the company is focused on bringing world-class automotive brands and customer experiences to the Iraqi market. Headquartered in Baghdad, Tareeq Al Majal is committed to developing modern automotive infrastructure and delivering reliable sales and aftersales services that meet the evolving expectations of Iraqi customers.