Ford’s Position in the Middle East

Ford continues to maintain a strong position in the Middle East, particularly across SUVs, trucks, and performance-focused vehicles, even as the global automotive industry accelerates toward electrification.

According to Ford Middle East’s 2024 sales data, the brand recorded 25% year-on-year growth, its strongest performance since 2016. This momentum continued into Q1 2025 with a further 23% increase, driven largely by sustained demand in Gulf markets among families and buyers seeking a balance of comfort and performance.

Regionally, Ford’s lineup spans from the family-oriented Territory, to comfortable sedans like the Taurus, and capable SUVs such as the Everest. The expansion of after-sales infrastructure, including a spare parts distribution center in Dubai, has further strengthened customer experience and reduced service lead times.

In Iraq, authorized dealers such as Al Qasid for Commercial Agencies, Ford’s official partner, continue to offer models like the Ranger, Territory, and Everest, reflecting ongoing consumer interest despite challenges related to operating costs and evolving vehicle technology.

Outlook: Ford’s regional presence remains stable and competitive. The key question moving into 2026 will be how effectively the brand balances traditional strengths with rising demand for hybrid and electric alternatives.

Question for readers: Will Ford sustain its growth in 2026, or will electrification reshape buyer priorities in the region?

🔗 Explore Ford listings in Iraq on www.iqcars.net or through Al Qasid, the official authorized dealer.